In Her Running Shoes

Ok I'm taking off the fashionista hat/boots and putting on my athlete hat/running shoes.
After living most weekend mornings the past few months in my favorite running tights and many trips back to the source for more goodies, I simply must share this new line of workout gear of which I'm such a big fan. Splits 59 is a new athletic store in Brentwood, CA focused on women's athletic apparel. This isn't like the corporate cookie cutter garb every other girl is sporting around the gym. Splits sets the bar higher in the way they've brillantly blended superior performance with a fashion edge. The Sheri foldover run tight pictured at left is my obsession (I've been told they are adding hip zippers to the style for fall) and they stock an expansive collection of other bodies which include sexy sport bras, breezy running shorts, chic tennis skirts, edgy racerback tops, hip oversized backless tees (great for yogis), and futuristic wind breakers (very Y-3) all in the most gorgeous color palette and delectable fabrics.
I'm telling ya, this company is going places! And you'll have further proof beyond my testimony, when you see them appear in the upcoming issue of Vogue (yes that's right the Vogue). Splits59 offers online shopping and direct shipping to those sisters that don't live in the country's west coast fashion capital. Go ahead and bookmark http://www.splits59.com/ now.
As write this entry I hear echoes of my dad hurrying me along as an adolescent getting ready to leave the house. "Come on!", he'd say. "It's not a fashion show." But really, isn't it always?!? Sporting Splits59 gear will make that next run down the sidewalk feel more like a jaunt down the catwalk. So come on ladies, strike a pose, vogue.